Client Need
Sun Life aspires to be a health-tech company, but the business was having a hard time telling its story in sales pitches and marketing communications. An unclear view of the client’s needs combined with too many competing product priorities and made for a jumbled message.
Approach
Based on primary and secondary research, we crafted a new Sun Life sales and marketing narrative, giving the company a platform to better connect with prospects with a clear, compelling and timely message.
Outcome
A clear, compelling marketing story used to secure new clients, align channel sales partners and brokers. See the commercial here. (password=final)
